General Idea

AIDS (Wallpaper Installation)

1988

Courtesy the artist and Maureen Paley, London.

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Not on display

Artist
General Idea
Medium
Screenprint on paper
Dimensions
Support, each: 23000 × 766 mm
Collection
Tate
Acquisition
Purchased using funds provided by the 2014 Outset / Frieze Art Fair Fund to benefit the Tate Collection 2015
Reference
P81260

Online caption

General Idea was a collective formed in Canada in the late 1960s by AA Bronson (born 1944), Felix Partz (1945–1994) and Jorge Zontal (1944–1994). The group was a pioneer of conceptual and collaborative art practice. They often used and subverted popular culture and mass media (running shops, holding beauty pageants, making postcards). In 1986 the group moved to New York and their work focused on promoting AIDS awareness. After amending Robert Indiana’s famous ‘Love’ design to replace the word LOVE with AIDS, the logo was reprinted on bags, billboards and fly posters as well as wallpaper.

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